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1 Banning, Douglas Techniques for Marketing New Products
N.Y. McGraw-Hill Book Company, Inc. 1957 First ( No Additional printings) Hard Cover Good Plus Fair Drawings 
Original grey cloth on boards. DJ and first few leaves show minor wrinkling due to moisture, not affecting text. Slightly musty. Great Frontier for Small Business, Locating New Product Ideas, Evaluating Prospective Products, Selling Directly to the Consumer, Selling Through Retailers and Wholesalers, Selling Through Agents, Advertising Psychology, Mechanics of Copywriting, Direct-Mail Advertising, Space and Time Advertising, Using the Printing Industry, Small-Business Management, Trademarks, Copyrights, and Patents, Laws on Business Operation, Financing the Enterprise, and Index. Whether starting from scratch or well-established, there are ideas here which can be productive for any business venture. 308 pp. 
Price: 35.00 USD
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