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A Review of Institutional Advertising (1932-1946)
1 A Review of Institutional Advertising (1932-1946)
Toronto The International Nickel Company of Canada, Ltd. 1947 First ( No Additional printings) Hard Cover Good Plus to Very Good No Jacket 8 1/2x11 Drawings 
Original black paper boards backed in black cloth. Aside from one page of introduction, this book consists of 100 or more full-page b/w reprints of actual advertisements placed in various publications. Ads from 1932 dwelt on the history of nickel, while those of 1947 pointed out the inter-dependent nature of various businesses. Unpaginated. Minor lower corner bumps. No writing. 
Price: 95.00 USD
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Aldine House
2 Aldine House
London J.M Dent & Sons 1926 First ( No Additional printings) Hard Cover Near Fine No Jacket 12mo - over 6" - 7" Tall. Drawings 
Original highly-decorated grey paper boards. A history of the J.M. Dent publishing business, with many drawings illustrative of benchmark volumes and key authors such as Joseph Conrad. At date of publication, Hugh Railton Dent had just taken over from his father, Joseph Malaby Dent, who died in 1926. Presumably, this volume was issued as a tribute to the founder of the firm. 39 pp. 
Price: 45.00 USD
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Financial Handbook of the American Aviation Industry
3 Financial Handbook of the American Aviation Industry
N.Y. Commercial National Bank and Trust Company of New York 1929 First ( No Additional printings) Hard Cover Very Good No Jacket 8vo - over 7" - 9" tall 
Original blue cloth on flexible boards. No writing or damage. This book is "A gathering of information regarding corporate structure, financial arrangements, property holdings, production facilities, operations, and personnel of the companies engaged in all branches of the industry." Interesting that the publication date was July 1, 1929. The Wall Street crash happened four months later ! 156 pp. 
Price: 35.00 USD
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General View of Commerce & Industry in the Empire of Japan
4 General View of Commerce & Industry in the Empire of Japan
Tokyo Bureau of Commerce and Industry, Dept. Of Agriculture and Commerce, Japan 1893 First ( No Additional printings) Hard Cover Very Good No Jacket 12mo - over 6" - 7" tall Maps and Charts 
Original maroon cloth with gold titles on boards. Issued in anticipation of the World's Fair of 1893, in Chicago, as a promotional piece. Detailed records of production, exports. imports,etc. Foldout maps of the Empire and Tokyo, as well as two-page maps of several major cities - Yokohama, Kobe, Nagasaki, Hakodate, Niigata, Kyoto, and Osaka. Previous owner's name on first free endpaper. 492 pp. including index. 
Price: 293.00 USD
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Heaton's Annual;The Commercial Handbook of Canada and Boards of Trade Register
5 Heaton's Annual;The Commercial Handbook of Canada and Boards of Trade Register
Toronto Heaton's Agency 1916 Twelfth Year Hard Cover Good Plus to Very Good No Jacket 12mo - over 6" - 7" tall 
Original red cloth on boards. Soil and spots on front cover. Over 500 pp. of every conceivable fact, figure, or item related to Canadian business. 506 pp. including many ads. 
Price: 15.00 USD
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Money; Its Nature, History, Uses, and Responsibilities
6 Money; Its Nature, History, Uses, and Responsibilities
London Religious Tract Society Hard Cover Very Good No Jacket 24mo - over 5" - 5" tall 
Salmon hardcover, embossed front and back. Previous owner's name. The philosophy, history, use, and abuse of money. 192 pp. with appendix on the subject of Savings Banks for the poor. 
Price: 35.00 USD
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7 Penrose's Pictorial Annual; The Process Year Book for 1912-13, Vol. 18
London A.W. Penrose & Co., Ltd. 1913 Hard Cover Good to Very Good No Jacket 8vo - over 7" - 9" tall 
Tan cloth (Rexine) on boards. A catalog of supplies and equipment for the printing trade, with hundreds of attractive, full-page b/w and colour prints. Buildings, performers, landscapes, home scenes, lovely ladies, S.S. Titanic, "The Cardinal" by Van Dyke, D. Lloyd George, animals, Indian motorcycle, Talbot auto, Yost t ypewriter, B.S.A. bicycle, Husqvarna shotgun, shoes, moths, children, fox hunting, Cabot leaving Bristol, fashion, biscuits, booklet covers, flowers, gardens, and more. Due to varying weights of papers, some pages are barely attached. Heavy book will need extra postage. Estimated 500 pp. 
Price: 50.00 USD
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Rhode Island Hospital; 81st Annual Report, 1944
8 Rhode Island Hospital; 81st Annual Report, 1944
Providence, R.I. The Board of Trustees (R.I.H.) 1945 First ( No Additional printings) Trade Paperback Good Plus to Very Good  No Jacket Privately Printed 8vo - over 7" - 9" tall Photos and Uncredited Cover 
Original tan pictorial trade paperback lettered in red and illustrated in red, blue, and tan. A gold mine for the historian or genealogist. Complete reports and rosters of every hospital department as well as explanations of their work, including a list of all nursing graduates from the opening date ! Several photos. Special emphasis upon WWII participation. The only writing is the previous owner's name, G.C. MacMillan. 147 pp., including a bequest form.  
Price: 30.00 USD
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The Mercantile Agency Reference Book (1938)
9 The Mercantile Agency Reference Book (1938)
Toronto Dun and Bradstreet of Canada, Ltd. 1938 Cloth Good  No Jacket 12mo - over 6" - 7" tall Several Maps 
Original black cloth on light boards. Red edges. Map of Alberta missing, but maps of British Columbia, Manitoba, Ontario, North West Territories, Saskatchewan, and Yukon Territory are present and complete. Comprehensive listing of trades, businesses, populations, nearest railroad station, telegraph, mileage, etc. Name(?) cut out of cover. Unmarked and readable throughout. 1738 pp. Heavy !  
Price: 85.00 USD
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10 Arnold, Horace Lucien/ Faurote, Fay Leone Ford Methods and the Ford Shops
New York Engineering Magazine Company 1915 First Edition (No Additional printings) Hard Cover Good Plus No Jacket 4to - over 9" - 12" tall Photos and Drawings 
Red cloth on boards. True first edition. Step-by-step descriptions of various processes of assembly of the first Ford cars, a response to overwhelming demand. Foldout charts of overall floor plans and hundreds of photos of procedures such as "Operation 18 on Cylinder Casting; Drill 45 Holes at Once from Four Directions (Foote-Burt Machine)" or "Sketch of Automatic Rear-Axle-Painting Machine." Due to the age of the book there are some gutter cracks, but there are no loose or missing pages. Three leaves have missing corners, not affecting readability. 440 pp. 
Price: 225.00 USD
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11 Azoy, A.C.M (Jr.) A Primer of Advertising
New York Harper and Brothers Publishers 1930 First Edition Hard Cover Good Good 8vo - over 7" - 9" tall 
Red cloth on boards. DJ shows wear and hand soil. Book is generously underlined throughout in light pencil. Previous owner's name. The author was Advertising Manager for the Rogers Peet Company and Instructor of Advertising, Columbia University. 178 pp. with index. 
Price: 60.00 USD
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Techniques for Marketing New Products, Banning, Douglas
12 Banning, Douglas Techniques for Marketing New Products
N.Y. McGraw-Hill Book Company, Inc. 1957 First ( No Additional printings) Hard Cover Good Plus Fair 8vo - over 7" - 9" tall Drawings 
Original grey cloth on boards. DJ and first few leaves show minor wrinkling due to moisture, not affecting text. Slightly musty. Great Frontier for Small Business, Locating New Product Ideas, Evaluating Prospective Products, Selling Directly to the Consumer, Selling Through Retailers and Wholesalers, Selling Through Agents, Advertising Psychology, Mechanics of Copywriting, Direct-Mail Advertising, Space and Time Advertising, Using the Printing Industry, Small-Business Management, Trademarks, Copyrights, and Patents, Laws on Business Operation, Financing the Enterprise, and Index. Whether starting from scratch or well-established, there are ideas here which can be productive for any business venture. 308 pp. 
Price: 35.00 USD
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Pan Am; Juan Trippe: The Rise and Fall of an American Entrepreneur, Bender, Marylin / Altschul, Selig
13 Bender, Marylin / Altschul, Selig Pan Am; Juan Trippe: The Rise and Fall of an American Entrepreneur
N.Y. Simon and Schuster 1982 First Hard Cover Very Good Fair 8vo - over 7" - 9" tall Photos and Maps 
Original tan paper boards backed in brown cloth. DJ heavily taped inside. Previous owner's name and address in pencil. 606 pp. 
Price: 15.00 USD
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Administratively - Write !; Communicating in a Business Environment, Blicq, Ron S.
14 Blicq, Ron S. Administratively - Write !; Communicating in a Business Environment
Scarboro, Ont. Prentice-Hall Canada, Inc. 1985 Hard Cover Very Good No Jacket 8vo - over 7" - 9" tall 
Original dark blue cloth on boards. Previous owner's name scribbled through. No other writing or damage. Examples of effective communication in every imaginable business situation. Heavy book will need extra postage. 610 pp. including index. 
Price: 15.00 USD
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How to Make Profits in Real Estate , Cadwallader, Clyde T.
15 Cadwallader, Clyde T. How to Make Profits in Real Estate
Englewood Cliffs, N.J. Prentice Hall, Inc. 1963 Hard Cover Very Good  Good 8vo - over 7" - 9" tall 
Original bright red cloth with sharp black lettering on boards. DJ dusty and lightly edge-chipped. Slightly musty, but clean and unmarked. 214 pp.  
Price: 15.00 USD
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English Enterprise in Newfoundland 1577-1660, Celll, Gillian T.
16 Celll, Gillian T. English Enterprise in Newfoundland 1577-1660
Toronto University of Toronto Press 1969 First ( No Additional printings) Hard Cover Very Good Good to Very Good 8vo - over 7" - 9" tall Charts and Tables 
Original gold cloth on boards. No writing. DJ has 1-inch corner fold tear. Organization of Trade, Fishery Expansion, Becoming Known, First Colony, Further Settlement, Prosperity and Crisis, Government Intervention, Conclusion, Appendices, Bibliography, Index. 181 pp. 
Price: 45.00 USD
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Robert Owen, Cole, G.D.H.
17 Cole, G.D.H. Robert Owen
Boston Little, Brown, and Company 1925 First American Edition Hard Cover Good Plus to Very Good No Jacket 8vo - over 7" - 9" tall Frotispiece By Comerford 
This prominent businessman was concerned about his employees and the public poor. His New Lanark became a model for socialist experiment, with emphasis upon educatioinal methods, among other topics. Previous owner's name. Newspaper clipping pasted in. 267 pp. 
Price: 25.00 USD
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Lord Mount Stephen (First President of Canadian Pacific Railway) ; An Address Given at the National Newcomen Luncheon , Coleman, D.C.
18 Coleman, D.C. Lord Mount Stephen (First President of Canadian Pacific Railway) ; An Address Given at the National Newcomen Luncheon
N.Y. 1945 Soft Cover Good Plus  Booklet 8vo - over 7" - 9" tall 
An address delivered July 11, 1945, by D.C. Coleman, Chairman and President, Canadian Pacific Railway, in honour of its first president, George Stephen. Interesting accounts of quarrels with William Van Horne and James J. Hill as to routes of the new railway, and disappointment over Sir John Macdonald's failure to give Canadian Pacific joint and equal rights over the Government-owned route from Saint John to Halifax. 15 pp.  
Price: 20.00 USD
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Freight Transportation and Packing, Colton, Asa
19 Colton, Asa Freight Transportation and Packing
Scranton, Pa. Institute of Business Science 1923 First ( No Additional printings) Hard Cover Fine No Jacket 12mo - over 6" - 7" tall Drawings 
Original black cloth on boards. Faultless condition. General principles, Transportation agencies, Principles and technique of packing, Cushioning, Special articles, Baling, Box design, Wood quality, Pilferage. A thin volume of important considerations for any shipper. Marbled endpapers. 30 pp. 
Price: 20.00 USD
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How to Write Letters; A Complete Guide to Correct Business and Personal Correspondence, Crowther, Mary Owens
20 Crowther, Mary Owens How to Write Letters; A Complete Guide to Correct Business and Personal Correspondence
Garden City, N.Y. Garden City Publishing Co., Inc. 1941 Reprint Hard Cover Good Plus to Very Good No Jacket 12mo - over 6" - 7" tall Diagrams 
Blue cloth on boards. Initials SWM inside back cover are the only marks. 287 pp. 
Price: 20.00 USD
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